Unfair competition

The Swiss Federal Law on Unfair Competition protects fair and undistorted competition in the interest of all participants, in particular competitors, in the free market.

Unfair competition is a remedy for border cases in the field of intellectual property; unfair competition completes the protection of intellectual property rights and delimitates the principle of the "freedom to imitate" ("Nachahmungsfreiheit").

Checklist:

Does my product lean on the product of a competitor (me-too strategy)?
Is there an intended reference to competitors (exploitation of reputation, damage of reputation, analogies, mitigation, copy of certain elements)?
Are your products or actions misleading, in particular regarding goods, services, business relations or persons of competitors?
Are you following a price leader strategy?
Do you comply with specific regulations for certain goods or of certain (such as, in the field of advertising, the guidelines of the Fair Trading Commission)?